The Positive Impact:

Indeed the concept of E-commerce an online trading has created a positive impact and vibe among the Indian shoppers. Having an extra urge to experiment with new innovations, shopping online via many online portals created an increased level of interest among shoppers.

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The E-Commerce Impact in India

 

India is a country of diverse culture and the people out there are always quick in adapting to changes and technological innovations. With a varied and rich heritage, there is always an air of celebration that calls for fresh purchases and gifting. Shopping never comes to a halt in India. And hence the people have all reasons and seasons for shopping. There was one time where people had to go out and shop for all their wants and needs, but the advent of Internet changed the entire scenario and perspective of shopping. Cash changed to cards, offline trading changed to online trading and people acquired all the comfort required to trade anything online without pretty much hassle. However the offline markets still continue to survive despite all these innovations and technologies.

 

The Positive Impact:

 

Indeed the concept of E-commerce an online trading has created a positive impact and vibe among the Indian shoppers. Having an extra urge to experiment with new innovations, shopping online via many online portals created an increased level of interest among shoppers. Also the incredible and attractive offers and other comfort factors have swept the minds of the shoppers in a thoroughly appealing manner. The rise of online shopping has not had a positive impact to the shoppers but to various other entities involved in the online shopping process and to the entire economy as a whole.

 

Reduced pollution

 

Growth in the packaging and delivery industries

Increased employment opportunities in the field of technology and software

Reduced usage of petrol and Diesel

Reduced physical cash transaction and digitalized online transaction.

With so many benefits to the various entities around the concept of online shopping, it is not a surprising factor that a huge number of people have shifted their shopping mode to online. The Negative Impact: Any new innovation in any field for that matter will definitely have a darker side as well. The same holds true with the concept on online shopping and E-commerce industry. With the emergence of the e-commerce industry also came the downfall of many offline retail industries. The till then flourishing markets suddenly began to experience a steep decline. There were so many ill-affects that this bought about in the society.

It tempted people to spend more than their limit

The acceptance of credit cards and direct online transfers made people spend without knowing the actual impact it is going to have on the monthly budget. With constant offers and sales being announced and promoted, people were forced to shop even when there was no actual requirement of the product. Many local and small shop owners had a great blow to their business and for many the blow was rather irreversible. Also the online shopping had certain hitches attached that made people hesitate to change their shopping modes to a digital one.

Delayed Delivery

Extra shipping charges

Need for uninterrupted Internet connectivity and the costs attached to it.

 

The absence of COD in many sites (especially after the demonetization effect)

 

Doubt of Security breaches on some unregistered sites.

 

The issue of difference in product ordered and the product delivered.

 

Tiring return and refund processes.

 

Lack of the ability to physically examine products.

 

Though India is a country which can be open to new changes and is ready to experiment new technologies, people of the country are still strongly bound to their culture and tradition and most of the time go by the advice of their elders. This happens to be the strong source of support for offline retailers.

 

The Digital Couponing Model:

 

To attract and lure more number of people towards online shopping, the companies came out with an excellent idea of offering the shoppers with a wide and extensive range of shopping coupons and special offers. The companies also managed to succeed in this effort of theirs to a certain extent. These limeroad coupons have add a great deal of strength to the online portals. Companies were able to generate increased traffic generation to their sites Attractive offers turned a visitor of their site to a prospective buyer. Increased cross promotions and social media promotions had a wide reach among the youth category of shoppers. They were able to attain increased sale figures and targets and thereby saw a rise in their profits as well.

 

 

 

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